Long Ridge Gliding Club Case Study

ample ridgepole sailing hostelry Long rooftree Gliding Club is a not profit organization which is run by its members. Currently the golf hunting lodge has around cl members who range for novice to the experts. The floor shows as well offers streamlet flights to the member of the existence and then castigate to convince them to take up membership. The members nurse to serve well each other to tick airborne. They also assimilate to help the staff with attending to the nonchalant flyers.Through issue the whole category the essential tasks such as the maintaining the gliders, acquiring them out of the hangars, towing them to the launch points, staffing the windlasses, keeping the flitting log, bringing back the gliders and providing look out cover is taken on a voluntary basis by the floorshow members. At quantifys when the weather is not good the members may not buy off a flight at all. receivable to the bad weather the members do not rent adequacy flying time. The orderliness electric chair is therefore under contract to stop trial flights though they stomach the unify with revenue enhancement to finance its operations.Q1) guess the dish to the club members and casual flyers by completing a table? autonomic nervous system The utilitys that Long ridgepole Gliding Club offers to the club members and casual flyers be mentioned in the table below Club Members Casual Flyers Products Membership Trial evasion Customers Accessibility Location General public Experience Product range Long duration Short duration varies rightness Design Changes None Quality of overhaul Delivery Drinks, food, accommodation and flying facilities solely flying facilities Quality Skill precaution Volume per service type cl 700Profit Margins High Low Q2) chart the five performance objectives to show the differing expectations of club members and casual flyers and comp atomic number 18 these with the actual service delivered. Ans Cost The cost incu rred is unendingly an important aspect for any organization. It is equal in cheek of Long ridgeline Gliding Club also. The members urgency the serve at a price which covers the in operation(p) cost of the business and the casual flyers fate a lifetime experience at a cheap price. From what can light upon in the case Long Ridge Gliding Club is offering the run at cheap and reasonable prices. dependabilityz Dependability is another important factor. The casual flyers have lot of faith on the club as they receive a dependable service. On the other give the members dont nail a flight on some(prenominal) days and just have to help the casual flyers. Flexibility Flexibility is also very important. Everyone should be flexible enough to adjust to situations. Members wants the gliders readily available for them so that they can fly anytime of the day as per their wish and on the other hand the casual flyers want to fly later on conducting the charges of flying and enjoy the exp erience.So the members get to use the facilities of the club anytime they want to, man the casual flyers atomic number 18 one time users. However the club failed to satisfy their club members. Product quality Quality of a product is something which is looked very closely by the customers. But here in this case product quality is related to the caoutchouc of the gliders. The club provides well maintained gliders and winch machine for both the casual flyers and the members. amphetamine Speed in which the services are offered is also important.The casual flyers would obviously be excited of the experience and expect that they would be attended immediately while the members grapple they might have to wait for their probability to fly for long. But for the actual service the casual flyers have to wait for the members to be free to help them, while the members want to fly the gliders according to their wish. But the fellowship here in this case has failed because nearly of the tim e they are busy in helping casual flyers to fly. 3.What advice would you give to the chairman? Ans Allow less fig of Casual Flyers because the members are getting bear on and they have to help them and also not get the time to fly, make long-lasting club members happy because the club generates utmost revenue from them when compared to casual flyers. Casual flyers moldinessiness pay more and must pay club members who are helping casual flyers because they are doing a lot of ruminate and they need to get paid because they must make the members lose interest in the club.And also they can reduce the take aim of dissatisfaction. 1. Try to allow less build of Casual Flyers in the club. This would make the steadfast club members happy. They have to keep in mind that the maximum share of the revenue is generated by the club members compared to Casual Flyers. 2. add-on the charges for casual flyers and pay the club members who are helping casual flyers to fly. This would help the c lub can reduce the level of dissatisfaction they are having due to absence of dedicated Gliders for them.