Preparing to Conduct Business Research Essay

The Fitbit Company is always in search of new ideas and harvest-festivals to begin to meet an ever evolving technology market. In order for the go with to carry through success, there essential be constant research, innovation, and market strategy. The Fitbit product is the flagship of the friendship and enjoys enormous popularity. However, in order to keep the product relevant, new ideas must be brought to the table. The designer Fitbit will be the newest product in a successful crease of devices.In order for the product to be successful, a roadmap will need to be laid out showing how the company will prepare for the production and release of the product. Anytime a new product is planned to be marketed, business research is conducted to allow leadership the hazard to make sound decisions about the device. The new designer Fitbit will reenergize the Fitbit line creating new buzz about the existing technology. It will also content a space in the market for consumer who want t he utility of the Fitbit with the mode of a designer watch. Finally, it will help boost current sales by bringing in a new consumer base that was previously untapped. One of the most important ways by which the company whoremonger satisfy these objectives is through the use of strict and professional business research. personaCooper, D.R., & Schindler, P.S. (2014). Business Research Methods (12th ed.). New York, NY McGraw-Hill/Irwin.