Sales and Marketing Hotel Lodging Industry Essay

Sales and Marketing Hotel Lodging Industry - Essay ExampleNew harvest-times contribute comfortably to profitable sales (Drejer, 2002). The necessity of adding new products that will yield profits to sustain corporate increment is clear. Products also level out seasonal impacts, spread risks, use talents, capitalize on tax advantages, and substitute obsolescent items.Sales and marketing work unneurotic in order to ensure effective att end delivery and customer satisfaction processes. In lodging industry, business success depends on producing the right product at the right time. New-product development is risky, for market opportunity is couched in uncertainty and instability, and competitive system and the whimsicality of customer reaction increases the risk. in spite of benefits and opportunities proposed by this model, recent years there is a festering number of research studies proving its limitations and weaknesses for modern business. Applied to consumer behavior, it is p ossible to say that sales managers give a modified attention to importance of channels of distribution and marketing mix. Distribution channels are the vehicles for matching companies with customers. They prove the arrangements and paths for the flow of product and title to ultimate users. They move products and information to markets and provide the funnel for the feedback of information to the producer. As net plant of marketing agencies, they constitute a system-a loose but formal coalition of independent entities linked together to distribute products and services.. As the links betwixt companies and markets, they can impede or foster the effectiveness of the pass off of the marketing mix. Distribution channels cover a wide range of situations. At one end are found the complicated linkage of manufacturers and their branches, agents and brokers, other wholesalers, and retailers for the movement of certain consumer goods. At the other is the air distribution of heavy machiner y. Between lie a variety of channel assortments (Mintzberg et al 2004). Which one works best depends on the company and its products and markets at a certain time. Distribution channels are inwrought components of economic system. The efficient movement of goods and competition both depend on sales management. Nevertheless, as economists much assume, the channels do not perform cost-less activities. Using resources to sort supply and match it with demand, they try to ingest both activities into balance. Through channels, companies organize supply and markets and endeavor to develop their own best opportunities (Drejer, 2002). In lodging and hotel industry, market segmentation is one of the main concepts used by marketing companies to divide the market between particular target groups and meet needs and wants of target customers. Divergent service policies adjust product lines to individual market segments -- they implement market segmentation. By assuming that demand is heteroge neous, market positioning strategy obtains a better match with distinguishable market segments. Service differentiation gives marketers a share of a broad, horizontal market, whereas market segmentation tends to result in cultivation of a market position in depth. devoted