EBusiness Essay Example | Topics and Well Written Essays - 3500 words

EBusiness - Essay ExampleThe primary methodology of e-Business is to give up high quality content on shargond exchanges, integration of relevant content of business directs of the suppliers (example, SONY, SAMSUNG, LG, and so on product details documented at a high quality and presented through an exchange site where nodes visit for products of a particular type, say monitors the exchange site in turn is integrated with the databases of these companies), RSS Feeds, calculate Engine Optimization and Customized Web commercialiseing (like Google Adwords or Structured Mass Mailing). The infrastructure that needs to oppose the front-end marketing framework comprises of backend On-Line Transaction Processing, Content Integration Platforms and Enterprise Application Integration. The primary challenges are to first ensure that Customers visit the exchange site and then to present absolutely current randomness of product specifications, product availability, product pricing and backen d supply chain management (like delivery machine - online as well as via courier services). The transactions occur very fast and completely online and hence the composition can non afford to have sluggish approach to updating content pertaining to the marketing learning. Processing of queries by Customers again need to have a very robust backend system to cater to accurate content mapping, withdraw presentation of content, ad-hoc queries, high availability & performance, etc. Clients are invited to create their personal profile through the mechanism of personalization whereby such accounts can be used to communicate with them regularly with accurate and up to date information pertaining to the product details, pricing, availability, dispatch and services/warranty. (Stonebraker, Michael and Hellerstein, Joseph. M. 2001. p1-7 Osterwalder, Alexander and Pignuer, Yves. 2002. p3).What are the Similarities and Differences in marketing for traditional business as compared to e-Busines sThe primary objectives of marketing (stated in the section above) and the fundamentals of marketing in any business viz., market research, segmentation, product positioning, schemes, customer identification, customer engagement, supply chain, delivery mechanisms, support & warranty system etc. persist in the same in both traditional marketing and e-Business. However, the competency modeling of an organization as per the war-ridden advantages described by Porters Diamond (Recklies, Dagmer. 2001. p1) varies in both models of business. Businesses can reach Customers (and Suppliers) across regions, continents, cities, cultures, mindsets, etc. by virtue of a well established global computing framework for e-Business. An organization that may not have done well in traditional marketing in a continent, city, culture, segment, etc. mightiness do very well there through e-Business. The fundamental difference that supports this theory lies in the Customers accept choice of purchases wher eby the customers preferring e-Business mode of purchasing are normally different from the customers preferring purchases from physical outlets, like shopping marts. However, it is obligatory that a company divulged into e-Business should get it right in the first attempt because probability of getting a second chance is very low. This means that the risk of brand dilution in e-Business is very high.The marketing research, customer buying behavior, presentation of a product, branding style, marketing